Description
Start from scratch on weighed-down hair with this clarifying shampoo from ATTITUDE, 473 ml. A clarifying shampoo removes what an ordinary shampoo leaves behind: styling product residue, silicones, limescale and excess sebum. Hair feels light again and regains volume from the first wash.
The formula contains 97% ingredients of natural origin, according to the brand, including an extract of lemon tree leaf and an extract of white tea. It is vegan, free from silicones and SLES, dermatologically tested according to the brand, and carries the EWG Verified certification, which checks the ingredient list.
The scent has notes of crisp apple, fresh cucumber and a hint of Earl Grey. This clarifying shampoo is aimed at oily hair and routines heavy in styling products: one wash a week is enough, with a mild shampoo on the other days. The 473 ml bottle lasts a long time.
Where it fits in your routine
ClarifyThis shampoo
DetangleConditioner
StyleLeave-in treatment
Made for
OilyHeavy with styling products
Less suitable
Very dryRecently coloured
Once a week
473 ml
Our verdict on this clarifying shampoo
Review written by the Aura Capillaire team · Updated on 20 September 2026
We have read buyers’ feedback on this clarifying shampoo to pick out what comes up most often, good and not so good.
The strengths
- Light, clean hair: the effect shows from the first wash, especially after a build-up of styling products.
- A little goes a long way: the 473 ml bottle lasts for months, which comes up often in the feedback.
- 97% natural origin and vegan: free from silicones and SLES, with EWG Verified certification.
- An Earl Grey and cucumber scent: fresh and discreet, it does not linger on dry hair.
Good to know
- It clarifies gently: if you expect a complete strip before a smoothing treatment, a professional clarifier will go further.
- Hair can feel tight after rinsing: a clarifier removes deposits and oil: follow with a conditioner on the lengths.
Where we lean: to lighten oily hair or a head of hair saturated with styling products, this clarifying shampoo is a good everyday choice. If you are looking for a strip before a salon technique, the Olaplex clarifier below goes further. The rest of the range is in our shampoos.

ATTITUDE, Wella, Jia Paris or Olaplex?
The same clarifying shampoo comes from several brands. Here is how this bottle compares with the three other most popular versions.
| Shampoo | Size | Strength | Ideal for |
|---|---|---|---|
| ATTITUDE ATTITUDE · this shampoo |
473 ml | Mild | Oily hair |
| Wella Invigo Wella Professionals |
— | Purifying | Oily scalp |
| Jia Paris Jia Paris |
— | Green clay | Curls and coils |
| Olaplex 4C Olaplex |
250 ml | Strong | Stripping before treatment |
The Wella Invigo purifying shampoo comes from the professional channel and targets oily scalp with a deep clean. Its formula is more conventional, silicones included. This clarifying shampoo keeps a short ingredient list and a certification on the ingredients.
The Jia Paris green clay clarifier combines green clay and apple cider vinegar, for curly, frizzy or coily hair. It purifies without drying out sensitive textures. On oily, straight hair, this clarifying shampoo leaves a lighter feel.
The Olaplex 4C Bond Maintenance is a professional deep cleanser, designed for use before a technical treatment or colouring. It strips far more, and its price follows. For weekly use at home, this clarifying shampoo is milder on the fibre.
Your questions about this clarifying shampoo
How often should you use this clarifying shampoo?
Once a week is enough in most cases, and once a fortnight on dry hair. Other washes are done with a mild shampoo. A clarifier used too often ends up drying out the lengths.
Is it suitable for coloured hair?
A clarifier removes deposits, so it can make fresh colour bleed. Wait two to three weeks after colouring, and always follow with a conditioner. Some women use it to tone down a toner that is too strong.
What is the difference with the Olaplex 4C clarifier?
The Olaplex 4C is a deep cleanser intended for salon preparations, much more stripping. This clarifying shampoo is aimed at weekly home use, with 97% ingredients of natural origin. One prepares a technique, the other maintains.
Find our full range in our shampoos.
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