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Fantasy Colour: Manic Panic and Arctic Fox for red, purple, blue or pink hair, with no developer. A bright semi-permanent colour that fades gradually.
A fantasy colour gives the hair a bright colour that does not exist in nature: bright red, purple, blue, pink or green. Most are semi-permanent: the pigments settle around the hair instead of going inside it. They are used without developer, straight from the pot.
As these formulas contain neither ammonia nor hydrogen peroxide, according to the brands, they cannot lighten your hair. Their colour fades a little with each shampoo and generally lasts a few weeks. Pastel shades fade faster than dark colours.
These colours go on with no mixing and no precise timer, which makes them easy to use at home. They need no special technique: it is mostly the bleaching done beforehand that calls for care. You can colour the whole head, a few strands or only the ends.
We bring together two American brands loved by fans of bright colours. Manic Panic, born in New York, offers in particular the red Vampire Red and the plum Plum Passion. Arctic Fox makes vegan formulas, which the brand says are not tested on animals. To cover white hair or lastingly change your natural shade, go instead for permanent colour.
The result depends mainly on the colour of your hair before application. On a very light blonde base, almost white, the shade comes out true to the one in the pot. On chestnut or brown hair, a bright colour only shows as a tint, especially in the sun.
For a bright blue or purple, you will therefore often need a prior bleaching. Red and plum show up more easily: Vampire Red or Plum Passion already leave a tint on light chestnut hair. For a pastel pink or lilac, mix the colour with a white conditioner.
Also look at the texture of the product. A thick cream runs less onto the forehead and goes on easily strand by strand. Allow more than one pot for long or thick hair, as a colour applied in too thin a layer gives an uneven result.
Colours from the same brand can be mixed together to create a custom shade. A little blue in purple gives a cooler purple, a little pink in red a softer red. Always do a test on a hidden strand before colouring the whole head. For a beard or greying temples, the natural shades in our men’s hair and beard colour range are better suited.
Even without ammonia, do an allergy test 48 hours before application: a little product behind the ear, then watch for redness or itching. Protect the forehead and ears with a little petroleum jelly, as these pigments stain skin, towels and the sink. Wear gloves.
Apply to clean, dry hair, washed without conditioner, strand by strand with a brush. Leave on for at least 30 minutes: the longer it stays, the more intense the colour. Rinse with cold water until it runs almost clear.
To help the colour last, space out your washes and choose a sulphate-free shampoo. Hot water, sun and chlorine in swimming pools make pigments fade faster. Add a little colour to your conditioner to revive it at each wash.
When the colour has faded, you can reapply it as often as you like, as these formulas contain no oxidising agent, according to the brands. On bleached hair, a colour that fades often leaves a pale tint, to be covered by a new application or by another shade. All the other families of shades, from the most natural to the brightest, can be found in our hair colour range.
