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The L’Oréal Elvive Color-Vive purple shampoo neutralises the yellow tones of blonde, highlighted or white hair.
€6.46Price on Amazon.fr as of 15/10/2026 15:00Prices and availability are accurate as of the date and time indicated and are subject to change. Any price and availability information displayed on Amazon.fr at the time of purchase will apply to the purchase of this product.
Keep your blonde pure, free of yellow tones, with the L’Oréal Elvive Color-Vive purple shampoo. This yellow-correcting purple shampoo is designed for blonde, bleached, highlighted or white hair. It neutralises yellow and orange tones from the very first use.
Its formula is enriched with purple pigments, the colour opposite yellow. Use it once a week, alternating with your usual shampoo. Leave on for 1 minute on white hair, 2 to 3 minutes on blonde hair and 5 minutes on highlighted brown hair, then rinse. The L’Oréal purple shampoo cleans gently and gives lovely cool tones.
Each bottle holds 200 ml. It is made of recycled plastic and is recyclable, in a French carbon-neutral factory. The L’Oréal purple shampoo is used roughly every third wash. A conditioner or a mask afterwards keeps the lengths soft.
Where it fits in your routine
WashThis purple shampoo
NourishConditioner or mask
ProtectBefore heat
StyleDrying, blow-drying
Made for
BlondeHighlightedWhite
Once a week, alternating
Leave on for 1 min on white hair, 2 to 3 min on blonde
Review written by the Aura Capillaire team · Updated on 19 September 2026
We read buyers’ feedback on this L’Oréal purple shampoo to pick out what comes up most often, good and not so good.
Where we land: for blonde, highlighted or white hair that turns yellow, this is a simple, affordable toner to slip into your routine. For a treatment that tones while nourishing, the Elvive purple mask below complements the shampoo. For more ideas, browse our hair care.
The same purple shampoo exists in several versions and from several brands. Here is how this L’Oréal purple shampoo compares with the three other most requested versions.
| Care | Size | Use | Best for |
|---|---|---|---|
| Color-Vive purple shampoo L’Oréal Paris · this shampoo |
200 ml | Once a week | Blonde, highlighted |
| Purple mask L’Oréal Paris |
250 ml | Mask | Bleached hair |
| Silver L’Oréal Professionnel |
— | Shampoo | Grey hair |
| Phyto Violet Phyto |
— | Moisturising shampoo | Blonde and grey |
The Elvive purple toning mask follows the same principle in a 250 ml pot. It nourishes while toning bleached hair. It does not wash the hair. It complements the L’Oréal purple shampoo rather than replacing it.
The L’Oréal Professionnel Silver shampoo is aimed at grey and white hair, for men and women alike. Its purple pigments add shine and softness. The budget is higher. For highlighted blondes, the Color-Vive is enough.
The Phyto Violet shampoo tones while moisturising the fibre. It promises shinier hair and a brighter colour. The budget is higher. The Elvive purple shampoo remains the most affordable choice.
Left on too long, it can leave a silvery or purple tint. Follow the recommended leave-on time for your colour. Rinse well afterwards.
Allow 2 to 3 minutes on blonde hair, 1 minute on white hair and 5 minutes on highlighted brown hair. Use it once a week. Alternate with your usual shampoo.
The shampoo cleans and tones in a few minutes. The mask tones while nourishing the lengths. The two complement each other in a routine for blondes.
Find more shampoos for coloured hair in our shampoos range.
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| Capacity | 200 ml |
|---|---|
| Brand | L'Oréal Paris |
| Collections | Find this product in our collections: |
The same purple shampoo exists in several versions and from several brands. Here is how this L’Oréal purple shampoo compares with the three other most requested versions.
| Care | Size | Use | Best for |
|---|---|---|---|
| Color-Vive purple shampoo L’Oréal Paris · this shampoo |
200 ml | Once a week | Blonde, highlighted |
| Purple mask L’Oréal Paris |
250 ml | Mask | Bleached hair |
| Silver L’Oréal Professionnel |
— | Shampoo | Grey hair |
| Phyto Violet Phyto |
— | Moisturising shampoo | Blonde and grey |
The Elvive purple toning mask follows the same principle in a 250 ml pot. It nourishes while toning bleached hair. It does not wash the hair. It complements the L’Oréal purple shampoo rather than replacing it.
The L’Oréal Professionnel Silver shampoo is aimed at grey and white hair, for men and women alike. Its purple pigments add shine and softness. The budget is higher. For highlighted blondes, the Color-Vive is enough.
The Phyto Violet shampoo tones while moisturising the fibre. It promises shinier hair and a brighter colour. The budget is higher. The Elvive purple shampoo remains the most affordable choice.
Review written by the Aura Capillaire team · Updated on 19 September 2026
We read buyers’ feedback on this L’Oréal purple shampoo to pick out what comes up most often, good and not so good.
Where we land: for blonde, highlighted or white hair that turns yellow, this is a simple, affordable toner to slip into your routine. For a treatment that tones while nourishing, the Elvive purple mask below complements the shampoo. For more ideas, browse our hair care.
Left on too long, it can leave a silvery or purple tint. Follow the recommended leave-on time for your colour. Rinse well afterwards.
Allow 2 to 3 minutes on blonde hair, 1 minute on white hair and 5 minutes on highlighted brown hair. Use it once a week. Alternate with your usual shampoo.
The shampoo cleans and tones in a few minutes. The mask tones while nourishing the lengths. The two complement each other in a routine for blondes.
Find more shampoos for coloured hair in our shampoos range.
Quality products • Responsive customer service • Excellent value for money
