Description
Switch to a glowing plum purple with Manic Panic Plum Passion hair colour. This semi-permanent colouring cream from the High Voltage Classic range gives a deep purple that shines in the sun. It also mixes with other shades from the brand to create unique effects, such as a dark cherry red or a galaxy effect.
The formula is vegan and PPD-free. It goes on like a mask, with no mixing and no developer, and leaves hair soft. The colour usually lasts 4 to 6 weeks, depending on how often you wash. This Manic Panic purple works best on light or bleached hair. On light brown hair it leaves a visible tint if left on for a long time.
The resealable 118 ml tub comes with its instructions. Do an allergy test 48 hours beforehand, wear gloves and protect your bathroom. Rinse with cold water. Manic Panic Plum Passion appeals to fans of bold colours who often redo the same shade.
Depending on your starting colour
Bleached blondeA vivid plum purple
Blonde or light brownA darker plum
Brown or blackA plum tint in the light
Semi-permanent, vegan, PPD-free
Mixes with other shades
118 ml tub
Does not lighten
Our verdict on Manic Panic Plum Passion hair colour
Review written by the Aura Capillaire team · Updated on 19 September 2026
We have read buyers’ feedback on Manic Panic Plum Passion to pick out what comes up most often, both good and not so good.
The strong points
- A vivid, glowing purple that stands out in the sun, even on dark hair for some people.
- A shade that mixes: with other colours from the brand to create your own tone.
- Simple application, no mixing, and soft hair after rinsing.
- A vegan, PPD-free formula, in a resealable tub.
Good to know
- A purple that fades quickly: several people see the colour dim after a few washes, and it can bleed in the shower. Wash in cold water, space out your shampoos and plan to redo the colour.
- A result that depends on the base: on dark or already dyed hair, the purple shows less or changes tone. Do a strand test, and the allergy test 48 hours beforehand.
Where we lean: for a strong plum purple on light or bleached hair, this is a cult shade that is easy to apply. If you want a purple from another brand in a smaller size, La Riche Directions Violet below is an option. For more colours, browse our fantasy hair colour range.

Plum Passion, Directions Violet or Psychedelic Sunset?
Semi-permanent fantasy hair colour comes from several brands. Here is how Manic Panic Plum Passion compares with the two other most popular shades.
| Hair colour | Shade | Size | Ideal for |
|---|---|---|---|
| Plum Passion Manic Panic · this hair colour |
Plum purple | 118 ml | Deep purple |
| Directions Violet La Riche |
Purple | 88 ml | Small size |
| Psychedelic Sunset Manic Panic |
Orange | — | A different look |
La Riche Directions Violet hair colour offers a semi-permanent purple in an 88 ml tub. Its size is smaller. Plum Passion gives you more product and a deeper plum tone.
Manic Panic Psychedelic Sunset hair colour uses the same Classic formula, in a bright orange. It aims at a completely different colour world. For a purple, Plum Passion remains the shade in the range to choose.
Your questions about Manic Panic Plum Passion hair colour
How long does Manic Panic Plum Passion last?
The brand states 4 to 6 weeks. For several people the purple dims after a few washes. Cold water and well-spaced shampoos help to keep it.
Manic Panic purple hair colour on dark hair?
On dark hair the purple shows mainly in the sun. It stands out far better on light or bleached hair. Do a strand test before applying.
What is the difference between Plum Passion and Directions Violet?
Plum Passion is a deep plum purple, in a 118 ml tub. La Riche Directions Violet is a purple in an 88 ml tub. Both are semi-permanent colours.
Find more bright colours in our fantasy hair colour range.
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